Update and Repair Before Listing Your Home For Sale!

When listing an out-dated older home (anything older than about 10 years) for sale, you can’t expect that furniture re-arranging, de-cluttering, and cleaning are enough to prepare your home for the market. That’s like putting icing on a half-baked cake or lipstick on a pig! The underlying more critical problems and issues need to be addressed first, or the rest is not going to make much of a difference.

Eliminate old flooring prior to selling

Eliminate old flooring prior to selling

Metallic patterned wallpaper scares off buyers! Too personal in taste, too old.

Metallic patterned wallpaper scares off buyers! Too personal in taste, too old.

Buyers don't want to have to paint; it's a simple, cheap fix to avoid scaring them off.

Buyers don’t want to have to paint; it’s a simple, cheap fix to avoid scaring them off.

Room needs paint and neutral carpeting

Room needs paint and neutral carpeting

Too Much Pattern

Too Much Pattern

Old Light, Wallpaper, Carpet

Old Light, Wallpaper, Carpet

Pink Won't Sell!

Pink Won’t Sell!

If your home has any of these problems, your investment in fixing or replacing and updating them will more than pay for itself in a higher market value when it’s time to sell:

1) Look down: Out-dated flooring, such as vinyl (even worse, strongly patterned vinyl), or chipped and damaged or stained ceramic or wood flooring. Buyers want clean, repaired or replaced ceramic or wood floors in kitchens and ceramic tile floors in bathrooms. Call a hardwood flooring specialist to fix, replace, or sand and refinish stained or scratched hardwood floors, which are a huge draw to buyers in the mid-Atlantic (and other) areas of the country.
2) Carpeting needs to be at the very least cleaned, if not replaced, depending on condition. If there are hardwood floors hidden underneath, rip out the carpeting and refinish the floors instead.
3) Look up: out-dated light fixtures – anything shiny brass, plastic, small-scale in a large ceiling, or older than about 8-10 years, tells buyers the home is older and makes them mentally downgrade their offer price.
4) Vanities and toilets and tubs in any color other than white or “biscuit” (off-white) are a negative when selling your home. Vanities and toilets are only a few hundred dollars to replace, plus labor, if you shop at the big-box stores in particular. Tubs can be re-glazed white for just a few hundred dollars as well.
5) Ceramic tile can also be painted or re-glazed inexpensively, so if yours is an old-fashioned color like pink, yellow, blue, or green, change it to white to look clean and universally appealing.
6) Wallpaper: Although wallpaper is starting to trend back in style in dining rooms and sometimes master bedrooms or children’s bedrooms, it is a highly personal décor taste, and I have yet to ever stage a home with trendy new wallpaper! All the wallpaper I see is decades old and holds no appeal to today’s buyer: it just screams “old”! So remove the wallpaper and paint an appropriate color.
7) Now that we’ve mentioned paint, be sure to avoid listing a home with any strong, bright, dark, dramatic colors. Painting is one of the cheapest ways to give your home a beautiful and modern face-lift and make it look clean and refreshed at the same time. Use neutrals that coordinate with the flooring and furniture finishes in your main living areas, and choose softer blue-grays, greens, yellows, gray, or beige for bedrooms, making sure the color you choose complements your new updated bedding! Most stagers have taken at least one, if not more, color classes, and are experts at color consulting so that the colors you choose will wow your buyers!
8) Out-dated kitchen cabinets and appliances: What color and style are your kitchen cabinets? If they have arches, they’re out-dated! If they are knotty pine, they’re out-dated, unless perhaps you live in a cabin in the woods or on a mountain. If they are bright red or orange or blue laminate, they probably won’t fly with buyers in any place other than trendy and modern NYC lofts. Darker stains are still a popular choice on the East Coast. Ivory, white, and gray cabinets are generally popular too, depending on the style of your home, its neighborhood, demographic, and the other finishes in your home. Black and sage green are less popular, but can work in some homes.
9) Wood paneling: PLEASE take your stager’s or decorator’s advice and eliminate your knotty pine or wood paneling, unless it’s teak or mahogany! Whether it’s faux wood or real wood, it is out of favor for many decades now unless it’s been painted white, off-white, or pale gray! Dark wood paneling screams “old” and “dated” and makes rooms dark as well. I can’t ever say it enough: light, bright rooms (that means leaving every light on during showings and all blinds pulled up and drapes removed or pulled completely aside) SELL houses! I went to an open house last weekend and the room was so dark with all the drapes drawn, I had to ask the seller to turn on the lights so I could see it!
10) Brass trim around showers, brass faucets, toilet levers, etc.: Eliminate the shiny brass trim that is a tell-tale sign of the 80s. If it’s too expensive to replace tub and shower trim, it can be dulled down or painted using specialty paints — at least a temporary fix to get more money when you sell. Ask your paint specialist or your stager for more info!

NOW your house is ready for the furniture re-arranging and trendy “icing on the cake” accessorizing that will prepare it for those close-up MLS photo shots that will woo buyers!

Look Before You Leap into Listing: Get A Consult!

Many sellers invest time, money and energy into the wrong improvements and changes in their homes before listing — or worse, they don’t do anything to improve their home’s visual marketing before listing. You only have a short window of time to grab buyers’ attention — the first two weeks of the listing period is the “honeymoon” period. After that, the excitement and number of visits start to peter down.
Hiring a stager to do an inexpensive consult will put you on the right track before your home hits the market — usually for less than $200. You’ll get on-target advice that covers everything from curb appeal to outdoor entertainment spaces (and every backyard should be staged to look like an entertainment zone), to how to make each room look as appealing as possible. How you live now almost never matches how your home should look to sell.
Stagers know ideal furniture arrangements, what to replace, what needs updating, what needs to go into storage to free up space, how to handle window treatments to get the maximum lightness and brightness in your home, what cosmetic changes to make, what repairs need to be made, what paint colors need to be changed. We can suggest how to re-use much of what you already have in your home in different and better ways to create the lifestyle ambience buyers dream about!
Consults generally take only 1.5 hours, and give do-it-yourselfers maximum return on a small cost. Remember that buyers want move-in ready properties, and if the MLS photos of your house aren’t their absolute best, most buyers won’t even want to look at your house! Don’t let your home become one of the many that sit on the market for months or years because the seller didn’t bother to consider how their home looks to potential buyers. Invest a little to get a lot of money back in a higher price and quicker sale!