How to Choose Paint Colors that Work for YOUR Home

According to the Staging and Design Network, “Color is the core of every beautiful room. Yet, it is also the place where more than 60% of design and staging mistakes are made.” I’d bet that we’ve all walked into homes – or seen rooms on-line – where the colors just don’t work with the finishes in the rest of the room, such as the cabinets, countertops, or floors, or where the colors are too intense or too pale and washed out for the amount of light the room gets. Sometimes you can’t even figure out exactly what is wrong with the way the room feels, it just seems “off”, as in these cases:

Paint colors work best when they pick up another color already in the room -- or go with a neutral instead.

Lemon yellow walls are jarring with the white cabinets and brown countertops.

lime green walls don’t work with the yellow-orange of the cabinets

This red accent wall is just too abrupt of a change from the adjacent white wall and is disconcerting to the eye, even though the owners have tied in the red in the throw and a couple of pillows. Red drapes and red in the rug would tie it together much better.

Red accent wall doesn’t work

A search of Houzz.com, the popular design and decorating website, reveals there are about 326,000 conversations about picking the WRONG paint color! Paint company commercials often show this dilemma in a humorous way, with homeowners putting a dozen colors or many shades of a similar color on their wall, and puzzling for hours or even days over what looks best. But it’s not really funny for most homeowners when you spend hours of your valuable time looking through paint chips and painting sample colors on your walls, and then you’re still not sure what color works best with your home’s hard finishes or furniture and rugs and bedding. Interestingly, while there are thousands of paint colors and shades of colors, only about 100 of them are used 85% of the time, according to Benjamin Moore.

This is especially true if you are not familiar with the undertones that exist in almost all colors – including neutrals and whites, which can have yellow undertones (the creamy whites), or blue or gray undertones (the cool whites).

Some of the factors that need to be considered when choosing paint colors:
* shade
* saturation
* undertones
* lighting

* sheen of paint
* what works with the hard finishes in the rooms (cabinetry, flooring, countertops)
* what complements the soft finishes such as furniture, rugs, window treatments
* style and exterior of home

Spending $100 to $200 on a paint color consultation from a color/design expert (depending on size of your house and how many colors you need or want), is an inexpensive investment that can actually save you time and money in preventing color mistakes – even having to repaint entire rooms, which can run several hundred to $1,000 to correct just one mistake.

A designer with color training can eliminate all the “wrong” colors that won’t work with your space, finishes, furniture and lighting, and help you choose what colors look best. She or he is also up to date on styles and color trends, especially important if you plan to sell anytime in the next few years. What colors you are drawn to are important, but what’s more important is avoiding colors that don’t work with what else is in the room. A color consultant will also suggest color flow from one room to another, especially in open plan homes.

Here are some rooms that work better:

The gray walls pick up on gray in the countertops for a sophisticated and coordinated look. Notice the crown molding trim color is an atypical choice, but keeps the focus on the detailing of the upper cabinets below.

soft colors with muted undertones work well

lime green walls take center stage, but are grounded by pairing with beige, brown and white to keep the overall effect cohesive.

Tip: Remember to always put up a sample sheet or color on different walls in your room and look at it over 48 hours in different lighting throughout the day. Colors that look pale in a sunlit room will look a little darker and more saturated at night. Paint chips need to be looked at vertically as they will be in the home (or horizontally for floors or decks) Many homeowners forget that when they are looking at paint chips in stores, the lighting is typically fluorescent which has a blue cast. It’s best to look at any samples outdoors or – best of all – in your own home.

Does Your House Leave Buyers Feeling “Cold”?

I’ve seen too many modern houses — and some not-so-modern — that are painted all-white, have loads of white cabinets, white ceramic floors, and the only other colors tend to be stark black cabinets or furniture, or pink-veined countertops or bathroom tile. While neutralizing colors can be a very good thing, when you go the other direction with huge expanses of stark white walls and floors, the effect leaves most buyers out in the cold. In this case, I recommend warming up a few select rooms, such as the living room, kitchen, and master bedroom, with warm or cool tones chosen to coordinate with any other existing colors or features (brick or stone fireplace walls, for instance) or furniture. Beiges, gray-greens, toned-down soft yellows, or the currently popular pale gray colors often work well, depending on other elements in the room. Part of my role as a stager is to bring fan decks and help you, the seller, choose the “right” colors that appeal to buyers and work in your home and lighting.
Warmth can also be increased with the right lighting choices, as well as adding colorful textiles, such as area rugs and accent pieces, including pillows, throws, florals, vases, candles and holders, and other decorative items, which I can purchase for you, with you, or you can rent from my inventory on a monthly basis.
Here’s to creating a warm, inviting home that makes buyers feel at home!